Twitter Strategies | 4 Non Spammy Ways To Get More Engagement And Market Your Business On Twitter
Do you know how to get engagement and market your business on Twitter? As you know, the Internet helps even the playing field for sharing a message, idea or product. Twitter completey flattens it. So much so, that it’s difficult to get noticed, to reach the audience you’re interested in and gain their attention. How can you stand a chance of increasing your following?
If you spend much time on Twitter, you’ve certainly run across a number of bots, serial followers, and otherwise spammy accounts. These accounts take strategies for growing a following on Twitter to an unethical, annoying extreme. And, at least by their follower counts, this approach seems to be working.
But, as with offline relationships, quantity rarely trumps quality. To ethically build a meaningful cadre of followers on Twitter, you’ll have to do more than create a few lines of code or click the ‘Follow’ button a couple thousand times. To build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards.
Read on for 4 methods you can take to optimize your Twitter presence in these three categories and gain valuable followers.
Content – stuff worth sharing
1. Create Valuable Content
Strategy: Sharing content repeatedly, Buffer
If you want people to follow and share what you publish, you need to publish content worth sharing. No need to belabor that point, however, less widely-understood is the value of sharing this content multiple times.
Twitter is of-the-moment, but the majority of your followers will not be checking Twitter 24/7. Using a tweet-scheduling service like Buffer puts your content in front of your audience when they’re most likely to see it. Increase this likelihood by scheduling multiple posts for a particular piece of content.
2. Comment on relevant news/tweets
Commenting on relevant news, trending topics, and various other happenings on Twitter injects your voice into an ongoing conversation. Pick conversations that your followers – and your brand – would care about, and join in the discussion.
If you’re a social commentator, lifestyle brand or comedian, you might cultivate a following live-tweeting #downtonabbey. A more serious account may publish reasoned comments on #healthcare during a televised address. Whatever your focus, joining in on a tweetup, story or other hashtagged event is a great way to meet your ideal followers where they’re gathering.
3. Retweet relevant content
Strategy: Search/rank service to identify thought-leaders
Another way to capitalize on ongoing conversations is to retweet relevant content. Using a management dashboard for Twitter like TweetDeck, identify thought-leaders in your industry, and retweet meaningful content they’re sharing. Their voice is amplified, and yours legitimized. Your brand stands to benefit from associating with reputable commentators, and you’re laying groundwork for potential collaboration and reciprocal sharing.
Engagement – Ask. Listen. Respond.
4. Events to Engage
Four more years. pic.twitter.com/bAJE6Vom
— Barack Obama (@BarackObama) November 7, 2012
Strategy: Promoted Tweets
Twitter capitalizes on the immediacy of events and can exponentially amplify the buzz of contests. Barack Obama’s 2012 Presidential re-election campaign set a new standard for the use of social media to build consensus and drive action. Throughout the campaign, well-timed tweets captured a key moment and made it easy to share messages and emotions.
By paying to promote the most important messages, Obama’s campaign owned the conversation at crucial points in the election. Twitter is the medium of choice for discussing ongoing events. Steering and leading an event conversation in real-time is exceedingly valuable – and worth paying for.
Content, engagement, and rewards make your Twitter account a meaningful destination for potential followers. Give your audience what they want, and more followers will want to join that audience.
While on Twitter, I’ve managed promoted many offers and businesss with 10 times my audience, my own following is admittedly needs a little work. Over the next few months, I’ll implementing the actions detailed above. Follow my experiment and share your engagement and marketing ideas for Twitter in the comments section below.
Thanks for your time,
-Eric Walters II
Need Help Marketing And Getting Quality Leads For Your Business? Click Below Now For A Free Video!