How to Get Motivated to Get Out of That Slump Now...

It happens to us all, even the most motivated of us — you, me, Tony Robbins — can feel unmotivated at times. In fact, sometimes we get into such a slump that even thinking about making positive changes seems too difficult.

But it’s not hopeless: with some small steps, baby ones in fact, you can get started down the road to a positive change.

Yea, yea, I know, it seems impossible at times. You don’t feel like doing anything. I’ve been there, and in fact I still feel that way from time to time. You’re not alone. But I’ve learned a few simple ways to break out of a slump, and we’ll take a look at those today.

When I fall out of exercise, due to illness or injury or disruption from things going on in my life, it’s hard to get started again. I don’t even feel like thinking about it, sometimes. But I’ve always found a way to break out of that slump, and here are some things I’ve learned that have helped:


 

  1. One Goal. Whenever I’ve been in a slump, I’ve discovered that it’s often because I have too much going on in my life. I’m trying to do too much. And it saps my energy and motivation. It’s probably the most common mistake that people make: they try to take on too much, try to accomplish too many goals at once. You cannot maintain energy and focus (the two most important things in accomplishing a goal) if you are trying to do two or more goals at once. It’s not possible — I’ve tried it many times. You have to choose one goal, for now, and focus on it completely. I know, that’s hard. Still, I speak from experience. You can always do your other goals when you’ve accomplished your One Goal.
  2. Find inspiration. Inspiration, for me, comes from others who have achieved what I want to achieve, or who are currently doing it. I read other blogs, books, magazines. I Google my goal, and read success stories. Zen Habits is just one place for inspiration, not only from me but from many readers who have achieved amazing things.
  3. Get excited. This sounds obvious, but most people don’t think about it much: if you want to break out of a slump, get yourself excited about a goal. But how can you do that when you don’t feel motivated? Well, it starts with inspiration from others (see above), but you have to take that excitement and build on it. For me, I’ve learned that by talking to my wife about it, and to others, and reading as much about it as possible, and visualizing what it would be like to be successful (seeing the benefits of the goal in my head), I get excited about a goal. Once I’ve done that, it’s just a matter of carrying that energy forward and keeping it going.
  4. Build anticipation. This will sound hard, and many people will skip this tip. But it really works. It helped me quit smoking after many failed attempts. If you find inspiration and want to do a goal, don’t start right away. Many of us will get excited and want to start today. That’s a mistake. Set a date in the future — a week or two, or even a month — and make that your Start Date. Mark it on the calendar. Get excited about that date. Make it the most important date in your life. In the meantime, start writing out a plan. And do some of the steps below. Because by delaying your start, you are building anticipation, and increasing your focus and energy for your goal.
  5. Post your goal. Print out your goal in big words. Make your goal just a few words long, like a mantra (“Exercise 15 mins. Daily”), and post it up on your wall or refrigerator. Post it at home and work. Put it on your computer desktop. You want to have big reminders about your goal, to keep your focus and keep your excitement going. A picture of your goal (like a model with sexy abs, for example) also helps.
  6. Commit publicly. None of us likes to look bad in front of others. We will go the extra mile to do something we’ve said publicly. For example, when I wanted to run my first marathon, I started writing a column about it in my local daily newspaper. The entire island of Guam (pop. 160K) knew about my goal. I couldn’t back down, and even though my motivation came and went, I stuck with it and completed it. Now, you don’t have to commit to your goal in your daily newspaper, but you can do it with friends and family and co-workers, and you can do it on your blog if you have one. And hold yourself accountable — don’t just commit once, but commit to giving progress updates to everyone every week or so.
  7. Think about it daily. If you think about your goal every day, it is much more likely to become true. To this end, posting the goal on your wall or computer desktop (as mentioned above) helps a lot. Sending yourself daily reminders also helps. And if you can commit to doing one small thing to further your goal (even just 5 minutes) every single day, your goal will almost certainly come true.
  8. Get support. It’s hard to accomplish something alone. When I decided to run my marathon, I had the help of friends and family, and I had a great running community on Guam who encouraged me at 5K races and did long runs with me. When I decided to quit smoking, I joined an online forum and that helped tremendously. And of course, my wife Eva helped every step of the way. I couldn’t have done these goals without her, or without the others who supported me. Find your support network, either in the real world or online, or both.
  9. Realize that there’s ups and downs. Motivation is not a constant thing that is always there for you. It comes and goes, and comes and goes again, like the tide. But realize that while it may go away, it doesn’t do so permanently. It will come back. Just stick it out and wait for that motivation to come back. In the meantime, read about your goal (see below), ask for help (see below), and do some of the other things listed here until your motivation comes back.
  10. Stick with it. Whatever you do, don’t give up. Even if you aren’t feeling any motivation today, or this week, don’t give up. Again, that motivation will come back. Think of your goal as a long journey, and your slump is just a little bump in the road. You can’t give up with every little bump. Stay with it for the long term, ride out the ebbs and surf on the flows, and you’ll get there.
  11. Start small. Really small. If you are having a hard time getting started, it may be because you’re thinking too big. If you want to exercise, for example, you may be thinking that you have to do these intense workouts 5 days a week. No — instead, do small, tiny, baby steps. Just do 2 minutes of exercise. I know, that sounds wimpy. But it works. Commit to 2 minutes of exercise for one week. You may want to do more, but just stick to 2 minutes. It’s so easy, you can’t fail. Do it at the same time, every day. Just some crunches, 2 pushups, and some jogging in place. Once you’ve done 2 minutes a day for a week, increase it to 5, and stick with that for a week. In a month, you’ll be doing 15-20. Want to wake up early? Don’t think about waking at 5 a.m. Instead, think about waking 10 minutes earlier for a week. That’s all. Once you’ve done that, wake 10 minutes earlier than that. Baby steps.
  12. Build on small successes. Again, if you start small for a week, you’re going to be successful. You can’t fail if you start with something ridiculously easy. Who can’t exercise for 2 minutes? (If that’s you, I apologize.) And you’ll feel successful, and good about yourself. Take that successful feeling and build on it, with another baby step. Add 2-3 minutes to your exercise routine, for example. With each step (and each step should last about a week), you will feel even more successful. Make each step really, really small, and you won’t fail. After a couple of months, your tiny steps will add up to a lot of progress and a lot of success.
  13. Read about it daily. When I lose motivation, I just read a book or blog about my goal. It inspires me and reinvigorates me. For some reason, reading helps motivate and focus you on whatever you’re reading about. So read about your goal every day, if you can, especially when you’re not feeling motivated.
  14. Call for help when your motivation decreases. Having trouble? Ask for help. Email me. Join an online forum. Get a partner to join you. Call your mom. It doesn’t matter who, just tell them your problems, and talking about it will help. Ask them for advice. Ask them to help you overcome your slump. It works.
  15. Think about the benefits, not the difficulties. One common problem is that we think about how hard something is. Exercise sounds so hard! Just thinking about it makes you tired. But instead of thinking about how hard something is, think about what you will get out of it. For example, instead of thinking about how tiring exercise can be, focus on how good you’ll feel when you’re done, and how you’ll be healthier and slimmer over the long run. The benefits of something will help energize you.
  16. Squash negative thoughts; replace them with positive ones. Along those lines, it’s important to start monitoring your thoughts. Recognize negative self-talk, which is really what’s causing your slump. Just spend a few days becoming aware of every negative thought. Then, after a few days, try squashing those negative thoughts like a bug, and then replacing them with a corresponding positive thought. Squash, “This is too hard!” and replace it with, “I can do this! If that wimp Leo can do it, so can I!” It sounds corny, but it works. Really

 

-Are you in a slump at work, exercising or in school? Share your experience below in the comments section and what you did to motivate yourself to get out of that slump that you were in...

 

To your continued success,

-Eric Walters II

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Are You Guilty Of Procrastination?

If you’ve found yourself putting off important tasks over and over again, you’re not alone. In fact, many people procrastinate to some degree – but some are so chronically affected by procrastination that it stops them fulfilling their potential and disrupts their careers.

The key to controlling this destructive habit is to recognize when you start procrastinating, understand why it happens (even to the best of us), and take active steps to manage your time and outcomes better.

What is Procrastination?

In a nutshell, you procrastinate when you put off things that you should be focusing on right now, usually in favor of doing something that is more enjoyable or that you’re more comfortable doing.

According to psychologist Professor Clarry Lay, a prominent writer on procrastination, procrastination occurs when there’s “a temporal gap between intended behavior and enacted behavior.” That is, procrastination is occurring when there’s a significant time period between when people intend to do a job, and when they actually do it.

 

How to Overcome Procrastination

 

 

Follow these steps to deal with and control procrastination:

 

Step 1: Recognize That You're Procrastinating

If you're honest with yourself, you probably know when you're procrastinating. But to be sure, take our Are You a Procrastinator?   self test.

Here are some useful indicators that will help you know when you’re procrastinating:

  • Filling your day with low priority tasks from your To Do List.
  • Reading e-mails several times without starting work on them or deciding what you’re going to do with them.
  • Sitting down to start a high-priority task, and almost immediately going off to make a cup of coffee.
  • Leaving an item on your To Do list for a long time, even though you know it's important.
  • Regularly saying "Yes" to unimportant tasks that others ask you to do, and filling your time with these instead of getting on with the important tasks already on your list.
  • Waiting for the “right mood” or the “right time” to tackle the important task at hand.
  •  

Notes:

Putting off an unimportant task isn't necessarily procrastination: it may just be good prioritization!

Putting off an important task for a short period because you’re feeling particularly tired isn’t necessarily procrastination either, so long as you don’t delay starting the task for more than a day or so, and this is only an occasional event. If you have a genuine good reason for rescheduling something important, then you’re not necessarily procrastinating. But if you’re simply “making an excuse” because you really just don’t want to do it, then you are.

In his 1986 article “At Last, My Research Article on Procrastination”, published in the Journal of Research on Personality, Lay noted that procrastinatory behavior is independent of need for achievement, energy, or self-esteem. In other words, you may be a procrastinator even if you’re confident in your own abilities, energetic, and enjoy achieving things.

 

Step 2: Work Out WHY You're Procrastinating

Why you procrastinate can depend on both you and the task. But it's important to understand which of the two is relevant in a given situation, so that you can select the best approach for overcoming your reluctance to get going.

One reason for procrastination is that people find a particular job unpleasant, and try to avoid it because of that. Most jobs have unpleasant or boring aspects to them, and often the best way of dealing with these is to get them over and done with quickly, so that you can focus on the more enjoyable aspects of the job.

Another cause is that people are disorganized. Organized people manage to fend of the temptation to procrastinate, because they will have things like prioritized to-do lists   and schedules   which emphasize how important the piece work is, and identify precisely when it’s due. They’ll also have planned how long a task will take to do, and will have worked back from that point to identify when they need to get started in order to avoid it being late. Organized people are also better placed to avoid procrastination, because they know how to break the work down into manageable “next steps”.

Even if you’re organized, you can feel overwhelmed by the task. You may doubt that you have the skills or resources you think you need, so you seek comfort in doing tasks you know you're capable of completing. Unfortunately, the big task isn't going to go away – truly important tasks rarely do. You may also fear success as much as failure. For example, you may think that success will lead to you being swamped with more requests to do this type of task, or that you’ll be pushed to take on things that you feel are beyond you.

Surprisingly, perfectionists are often procrastinators, as they can tend to think "I don't have the right skills or resources to do this perfectly now, so I won't do it at all."

One final major cause of procrastination is having underdeveloped decision-making skills. If you simply can’t decide what to do, you’re likely to put off taking action in case you do the wrong thing.

 

Step 3: Adopt Anti-Procrastination Strategies

Procrastination is a habit – a deeply ingrained pattern of behavior. That means that you won’t just break it overnight. Habits only stop being habits when you have persistently stopped practising them, so use as many approaches as possible to maximize your chances of beating procrastination. Some tips will work better for some people than for others, and for some tasks than others. And, sometimes, you may simply need to try a fresh approach to beat the “procrastination peril”!

These general tips will help motivate you to get moving:

  • Make up your own rewards. For example, promise yourself a piece of tasty flapjack at lunchtime if you've completed a certain task. And make sure you notice how good it feels to finish things!

 

  • Ask someone else to check up on you. Peer pressure works! This is the principle behind slimming and other self-help groups, and it is widely recognized as a highly effective approach.

 

  • Identify the unpleasant consequences of NOT doing the task.

 

  • Work out the cost of your time   to your employer. As your employers are paying you to do the things that they think are important, you're not delivering value for money if you're not doing those things. Shame yourself into getting going!

If you're pocrastinating because you're disorganized, here's how to get organized!

  • Keep a To-Do list   so that you can’t “conveniently” forget about unpleasant or overwhelming tasks.

 

  • Use an Urgent/Important Matrix   to help prioritize your to-do list so that you can’t try to kid yourself that it would be acceptable to put off doing something on the grounds that it’s unimportant, or that you have many urgent things which ought to be done first when, in reality, you’re procrastinating.

 

  • Become a master of scheduling   and project planning, so that you know when to start those all-important projects.

 

  • Set yourself time-bound goals  : that way, you’ll have no time for procrastination!

 

  • Focus on one task at a time.

 

If you're putting off starting a project because you find it overwhelming, you need to take a different approach. Here are some tips:

  • Break the project into a set of smaller, more manageable tasks. You may find it helpful to create an action plan  .

 

  • Start with some quick, small tasks if you can, even if these aren't the logical first actions. You'll feel that you're achieving things, and so perhaps the whole project won't be so overwhelming after all.

If you’re procrastinating because you find the task unpleasant:

  • Many procrastinators overestimate the unpleasantness of a task. So give it a try! You may find that it’s not as bad as you thought!

 

  • Hold the unpleasant consequences of not doing the work at the front of your mind.

 

  • Reward yourself for doing the task.

Finally, if you’re procrastinating because you can’t decide what action to take, and are putting off making a decision because you’re nervous about making the wrong choice, see our decision-making section. This teaches a range of powerful and effective decision-making techniques.

Remember: the longer you can spend without procrastinating, the greater your chances of breaking this destructive habit for good!

 

Key Points

To have a good chance of conquering procrastination, you need to spot straight away that you're doing it. Then, you need to identify why you're procrastinating and taken appropriate steps to overcome the block.

 

I'd like to get your feedback on how you deal with procrastination; please leave comments below and share this article with others.

 

 

To your success,

-Eric Walters II

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P.S. This is what's possible when you over come procrastination... Click the picture below to see one of the most life changing videos I've ever seen on the internet!!

 

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Are You And You Going Through Hard Times?

 

 

Depending on what sort of tough times you are experiencing, there are different ways you might deal with them. Whether is be financial, emotional or any other tough time, you could approach it in a variety of ways.

 

  • Tighten the fiscal belt. If you are experiencing hard financial times, there are several ways to make it, and none of them are easy. Tighten the belt and the purse strings and making a lists of "need-its" and "don't need-its". If you need it to sustain life and maintain a decent living standard, then you must put forth the capital. If it is something you feel you can't live without but know that you can, then don't spend on that certain thing until your situation improves. If there is absolutely no way you can dig your way out or "keep up with falling behind", then you may have to consider consumer credit help or possibly (last resort) bankruptcy. Don't take bankruptcy lightly or treat it as an easy option; it can follow you through most of your adult life, keeping you from purchasing even the necessities in the future if you don't learn to control your spending or manage your lifestyle to equal your income.

 

  • Keep your expectations low and you will rarely be disappointed. This may not seem right to you until you spend some time thinking about how it applies to your own personal life. Use your faith or beliefs; maybe you consider that God, the universe or nature provide us with the tools for any situation; whatever the source, it is up to us to use those tools to keep body and soul together.

 

  • Be prepared to let time assist emotional pain. As for emotional rough times, there is an old saying that "time heals all wounds", and that everything looks better from a distance. Let yourself grieve, cry, wail or whatever it may be that makes you feel like you can continue on another day, and if your emotional distress is something that makes you feel doom or thoughts of death or profound sadness, by all means, seek professional help (including your primary care physician)!

 

  • Go with the flow for everyday life. As for the other slings and arrows of outrageous fortune, go with the flow and roll with it; this is a test, only a test. We will all make it to the finish line and none of us will be allowed to take anything with us when we go.

 

- Please share your ideas on how you overcame hard times in you and your family's lives. Share this article and leave feedback below.

 

Make it a great day,

-Eric Walters II

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WHAT'S REALLY KEEPING YOU POOR?
 

You know, at first, you might think that the poor people in this country have it a lot better than the poor people in most countries in Europe a few centuries ago. Back then, all land that didn’t belong to the Church belonged to the king. He could give it away to reward his dukes, earls and other members of the nobility. That was the catch. If you weren’t part of the nobility, you had little chance of owning your own little plot of land...

In fact, most poor people were serfs. They might have a small piece of land they could grow food on for their own, but they usually had to give part of it to the landholder. They also had to help the landlord work his own fields, and some had to perform other chores...

There wasn’t much hope that their children would have a better life, either. If the parent was a serf, the children were born serfs. If the landowner sold the land that the serfs worked, they went with the land and had to work for the new owner. Occasionally, a serf could manage to buy his own freedom or escape to a town and hide out there. Some serfs received permission to leave the land, such as a woman who wanted to marry a serf on another estate. Most of the time, though, serfs lived their entire lives working the land on which they were born...

As if they didn’t have it bad enough, serfs still had to pay taxes on everything they earned, grew, raised or sold. There was no such thing as a tax deduction in those days. Most poor people couldn’t pay their taxes in cash, so they had to pay with goods. If that meant taking the food they had stored to live on over the winter or the seeds that they needed to plant a new crop in the spring, it didn’t matter to the tax collector. He’d take it all.

 


***Do We Really Have it Better Than the Serfs? ***

You say that we’ve got it so much better now. We can climb the social ladder and move from poor to middle class or even become wealthy. We are free to move wherever we like without anyone’s permission. We don’t have to work for anyone we don’t want to work for....

All that’s true. However, what you’re missing is that the government has taken the place of the landholder. Just as the landholders worked to keep serfs chained to the land, the government works to keep poor people poor and helps the rich get richer.



***The Rich Millionaire and the Poor Worker ***

Don’t believe me? Think about two people, one a rich millionaire and the other a poor worker. When it comes time to pay the bills, the millionaire, who has just finished a steak dinner accompanied by a glass of fine wine, rises from the table and goes into his private study. He takes out a checkbook and writes checks to cover all his bills. That’s if he doesn’t hire an accountant to handle the task for him. He doesn’t have to worry about whether he has enough to cover his electric bill. He knows that many of his expenses, like his health insurance premiums or mortgage payments, are tax deductible...

The poor person has to handle things a little differently. He can’t afford to hire anyone to write his checks for him. He probably rents his home, and if he doesn’t pay his rent, he’ll be homeless...

He sometimes has to decide whether to pay his electric bill or buy groceries. There are very few tax deductions available to him, because he doesn’t earn enough to qualify for a mortgage, he can’t afford health insurance and he certainly doesn’t have the extra cash to make any significant donations to charity.



***The Tax Code is Growing by Leaps and Bounds***

Even if there are some deductions the poor person might be able to claim, he’s likely to miss some or all of them. He can’t afford to hire an accountant to prepare his tax returns like the millionaire can. You can bet that the millionaire’s accountant isn’t about to miss a single deduction. The poor guy, meantime, has to try to do his own tax return. Have you ever seen the federal tax code? Back in 1913, it was 400 pages long. As of 2013, it had grown to 73,954 pages. How is any regular person supposed to muddle through that? The tax laws are one way that the government is keeping poor people poor...

If you listen to speeches from either political party, both sides claim to have a solution. The Democrats want to raise taxes on the rich and redistribute that money to the poor through programs like food stamps. The Republicans claim that tax reductions, will create more jobs, enabling poor people to help themselves. Both sides are missing some important points, and without addressing them, neither solution will work.



***How About Simplifying Things so People Can Get Ahead?***

First of all, why should taxpayers need to pay hefty fees to tax services (or tax professionals) just to maximize their tax refunds or minimize their tax payments? Why can’t the government just simplify the tax code so that the average person can understand everything that’s in it? Why keep a tax code in place that, intentionally or accidentally, penalizes the poor?

As for the argument that more jobs raise poor people’s earnings, it’s true that unemployed people are in dire situations. However, the jobs that are created are not the type that lead to wealth. Many of these jobs pay little or nothing above the minimum wage. They create a class of working poor, people who work full-time jobs but don’t earn enough to support themselves and their families...

 


***Should the Poor People Really Stay Employed?***

Our American history shows that almost all of the rich people worked for themselves. They founded companies, factories, mills and railroads. Even today, most of the nation’s richest people are either self-employed or manage companies that they founded...

However, it’s becoming more and more difficult to go into business for yourself. We’re being regulated into serfdom. The official regulation directory had 2,620 pages in 1936. As of 2012, it had 78,961 pages. Poor people who want to go into business can’t afford to hire a consultant to wade through all the regulations and tell them the steps they have to follow. Violate a regulation, such as local or any number of federal rules, and the enterprise could be out of business before it really gets going. Like the tax code, the government needs to simplify the business regulations.

 


***The Poor Are Being Lied to About Education***

One other point that neither side seems to want to discuss is education reform. Most kids aren’t prepared to go to work after they finish high school. A college degree is being pushed as the ticket to a better life. For some poor kids, that just means four more years of educational expenses without income. For some rich kids, it can mean four years of fun on their parents’ money...

The simple truth is that not every person, rich or poor, is suited for, or needs, a college education to do what they want to do in life. Some just don’t like the idea of more education. Others have dreams of a job for which there is no college degree. The government needs to accept these facts and focus on programs that provide students with the ability to earn a living with or without requiring a four-year degree. Community colleges and trade schools can help in a number of ways, such as teaming with local businesses to offer internships...

Sure, I know what you’re thinking. America’s still the land of opportunity, isn’t it? Yes, opportunities are still out there. However, until the government realizes that quite a bit of its red tape, rules, regulations, and laws are not in the best interests of the people, it will continue to keep poor people poor.

 

Share this article with others and let me know what you think about this article by leaving comments below.

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To your success,

-Eric Walters II

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Twitter Strategies | 4 Non Spammy Ways To Get More Engagement And Market Your Business On Twitter

Do you know how to get engagement and market your business on Twitter? As you know, the Internet helps even the playing field for sharing a message, idea or product. Twitter completey flattens it. So much so, that it’s difficult to get noticed, to reach the audience you’re interested in and gain their attention. How can you stand a chance of increasing your following?

If you spend much time on Twitter, you’ve certainly run across a number of bots, serial followers, and otherwise spammy accounts. These accounts take strategies for growing a following on Twitter to an unethical, annoying extreme. And, at least by their follower counts, this approach seems to be working.

But, as with offline relationships, quantity rarely trumps quality. To ethically build a meaningful cadre of followers on Twitter, you’ll have to do more than create a few lines of code or click the ‘Follow’ button a couple thousand times. To build an audience and a presence, your Twitter strategy should focus on three broad categories: Content, Engagement, and Rewards.

Read on for 4 methods you can take to optimize your Twitter presence in these three categories and gain valuable followers.

 

Content – stuff worth sharing

 

 

1. Create Valuable Content

Strategy: Sharing content repeatedly, Buffer

If you want people to follow and share what you publish, you need to publish content worth sharing. No need to belabor that point, however, less widely-understood is the value of sharing this content multiple times.

Twitter is of-the-moment, but the majority of your followers will not be checking Twitter 24/7. Using a tweet-scheduling service like Buffer puts your content in front of your audience when they’re most likely to see it. Increase this likelihood by scheduling multiple posts for a particular piece of content.

 

2. Comment on relevant news/tweets

Strategy: Live-Tweeting

Commenting on relevant news, trending topics, and various other happenings on Twitter injects your voice into an ongoing conversation. Pick conversations that your followers – and your brand – would care about, and join in the discussion.

If you’re a social commentator, lifestyle brand or comedian, you might cultivate a following live-tweeting #downtonabbey. A more serious account may publish reasoned comments on #healthcare during a televised address. Whatever your focus, joining in on a tweetup, story or other hashtagged event is a great way to meet your ideal followers where they’re gathering.

 

3. Retweet relevant content

Strategy: Search/rank service to identify thought-leaders

Another way to capitalize on ongoing conversations is to retweet relevant content. Using a management dashboard for Twitter like TweetDeck, identify thought-leaders in your industry, and retweet meaningful content they’re sharing. Their voice is amplified, and yours legitimized. Your brand stands to benefit from associating with reputable commentators, and you’re laying groundwork for potential collaboration and reciprocal sharing.

 

Engagement – Ask. Listen. Respond.

Why people follow brands on Twitter (multiple responses allowed) | twitter.com

4. Events to Engage

 

Four more years. pic.twitter.com/bAJE6Vom

— Barack Obama (@BarackObama) November 7, 2012

 

Strategy: Promoted Tweets

Twitter capitalizes on the immediacy of events and can exponentially amplify the buzz of contests. Barack Obama’s 2012 Presidential re-election campaign set a new standard for the use of social media to build consensus and drive action. Throughout the campaign, well-timed tweets captured a key moment and made it easy to share messages and emotions.

By paying to promote the most important messages, Obama’s campaign owned the conversation at crucial points in the election. Twitter is the medium of choice for discussing ongoing events. Steering and leading an event conversation in real-time is exceedingly valuable – and worth paying for.

 

Summary

Content, engagement, and rewards make your Twitter account a meaningful destination for potential followers. Give your audience what they want, and more followers will want to join that audience.

While on Twitter, I’ve managed promoted many offers and businesss with 10 times my audience, my own following is admittedly needs a little work. Over the next few months, I’ll implementing the actions detailed above. Follow my experiment and share your engagement and marketing ideas for Twitter in the comments section below.

 

Thanks for your time,

-Eric Walters II

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